HeyJaredDifferent by Christopher Lochhead 🏴☠️
Musing for entrepreneurs, marketing leaders, creators & category designers with a different mind.
- Indexed issues, last 90 days
- 10
- Latest publication
- Sep 23, 2026
- Audience
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- Earliest in this view
- Aug 7, 2026
Latest issues
The Most Super of Career Superpowers (opens the original)
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Why the ability to design new categories may be is the most valuable human skill. In the AI era.Give a four-year-old a cardboard box.It’s a spaceship. Then a castle. Then a submarine that sells tacos.Nobody taught her the rules of boxes. Nobody benchmarked her against the kid next door. She didn’t ask how big the box market is.She just made something that didn’t exist five minutes ago.Now give a 50-year-old a cardboard box.And it’s a cardboard box.Somewhere in between, most of us stopped playing
The Doomer Industrial Complex. (opens the original)
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<img alt="" class="sizing-normal" height="918" src="https://substackcdn.com/image/fetch/$s_!CJZ4!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb097f02-121a-41b4-9c98-28adc06e51ef_1456x
What You Can Learn From Tim Cook: Who Just Completed The Most Legendary CEO Run In History. (opens the original)
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Increased Apple’s vaue 13XCreated more than $4 trillion in market value.Took over from one of the most iconic category designers in history.<img alt="" c
America Is Forgetting 9/11. Tim Brown Refuses To Let Us. (opens the original)
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(Meet Tim Brown on Christopher Lochhead Follow Your Different)Twenty-five years ago Tim Brown was eating breakfast, reading the paper, inside 7 World Trade Center. When the power went out.<div class="image
Better Is A Trap. Different Is A Catapult. (opens the original)
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<img alt="" class="sizing-normal" height="918" src="https://substackcdn.com/image/fetch/$s_!34zF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5f03b8b4-297f-42d7-8bdf-c64fa53d7050_1743x1099.w
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