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Designer From Nowhere

Process, fails and success of an industrial designer that works internationally but lives in a small city in Italy, away from the main industry.

Newsletter · By Mario Alessiani · English · Official site

Indexed issues, last 90 days
4
Latest publication
Sep 28, 2026
Audience
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Earliest in this view
Jul 6, 2026

Latest issues

  1. Issue · Sep 28, 2026

    I started liking mass market products. Then I asked myself why. (opens the original)

    Excerpt · Neutral tone

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    Before we start, I’m glad to share that I’ll be a juror for the brand new design prize created by Design Wanted: the Ideas For Business Award. A few names from the jury, just to give you an idea of the level: Matteo Battiston - Chief Design Officer at EssilorLuxotticaStefania Sighinolfi - Global Brand & Marketing Director at SmegNicola Girotti, Head of Product Design (EMEA) at Pininfarina.They’re offering a 20% discount for Designer From No

  2. Issue · Sep 14, 2026

    I spent a week visiting furniture fairs in China. Here's what you should know. (opens the original)

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    I spent a week in China for a talk at the Italian Lounge during CIFF Shanghai. I used the trip to visit three fairs in total. What I found was a completely different approach to the design sector, different from anything a western perspective would lead you to expect. I've been thinking about it a lot since, and I want to share some observations that might help clarify how the Chinese design market actually works.This newsletter is looking for sponsors, if you are interested in supporting this r

  3. Issue · Aug 31, 2026

    What designers can learn from florists (opens the original)

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    I took a month off to reorganise a few things - career and newsletter. I’ll share more in the coming weeks, but be prepared: starting from October, this space will host some very important designers and professionals who will share their experiences through relevant and inspiring stories. Stay connected.Now, let’s get to the facts.Learn from other practices to excel in yoursI’ve studied a lot to become a better designer - during the design phase, in administration, in client management. After ye

  4. Issue · Jul 6, 2026

    All the products look the same. There's a reason. (opens the original)

    Excerpt · Critical tone

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    In one of my recent posts, I found this comment:I looked at a bunch of product across websites recently and it felt like the same lamps, same coffee tables, same sofas. Copy/paste. (@DesignTea)Everything looking the same is a tragedy, but it's also a blessing for those who stay original. Let’s break down why this is happening and how to escape the trap.Imitation isn’t very good in designDesign as finance 👎It’s ironic: the fact that everything looks t

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