Design, Explained
How psychology shapes products, and how to design with clarity, not guesswork.
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- Aug 7, 2026
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- Jul 9, 2026
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Which steps are friction and which are thinking (opens the original)
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Every step a product removes from a journey is a step where the user used to verify something. Nobody is accounting for what happens when all of them are gone.Product design has treated step reduction as an unqualified good since the first checkout funnels. Fewer clicks, fewer fields, fewer screens between question and answer. Intercom put it cleanly in 2021: the only purpose of a product is to help someone go from A to B, and the fewer steps, the better the journey.<a class="image-link image2 i
The elements of user experience (opens the original)
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People new to the field think UX design means drawing beautiful screens. That’s UI, and it’s the last thing that happens. Under it sits a stack of decisions about who the user is, what the product does, how it holds together, and how a person moves through it. Get those wrong and the interface fails, however beautiful it looks.Jesse James Garrett drew a map for this in his book, The Elements of User Experience. He wrote it for websites in 2000, but it holds for any digital product. Five planes,
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