HeyJaredDeploy 95
GTM for founders crossing the 95% gap from pilot to factory floor.
- Indexed issues, last 90 days
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- Sep 3, 2026
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Why Do Industrial AI Founders Keep Solving the Wrong Problem? (opens the original)
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Summer is winding down, and I’ve noticed some readers are still catching up on older issues. So on the 6-month mark of Deploy 95, I thought: why not write a recap of what I’ve learned over the last six months? It has truly been a wonderful journey. I’ve had 127 organic conversations with founders and investors, largely through the reader network, and these conversations constantly challenged how I think about GTM in industrial AI. When I started Deploy 95, I thought that industrial AI needed its
Why Does Policy Research Have a Better GTM Framework? (opens the original)
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Only 5% of Industrial AI pilots convert to full deployment. This newsletter covers what happens in that gap: the GTM challenges that don’t fit standard playbooks. If you’re building or investing in Industrial AI, this is for you. This is a standalone post inspired by ’s summer reading list. What can designing an immunization program in rural India teach us about deploying inspection automation? Turns out, a lot. <a class="bu
Quality Follows Risk, Not the Org Chart (opens the original)
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This newsletter covers go-to-market strategy for founders selling AI and hardware into manufacturing. If that’s you, or you’re investing in this space, you’re in the right place.This is the second post in The ICP series on the manufacturing tech sales journey. This one maps the quality buyer. Subscribe nowQuality Follows Risk, Not the Org ChartYou reach out to a VP Quality, but can’t move forward without clear use cases. You reach out to Quality Man
Why Do Some Deals Close in Weeks? (opens the original)
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This newsletter covers go-to-market strategy for founders selling AI and hardware into manufacturing and industrial environments. If that’s you, or you’re investing in this space, you’re in the right place.The ICP series goes deeper: buyer-side knowledge that takes founders 12–18 months to learn through trial and error. This post is about finding early buyers who deploy before you’re proven and why founders don’t.Believers Make the MarketI knew Vention because when I was at Tesla in 2015, their
Why does Product Market Fit take 1,000 days? (opens the original)
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This is the final part of the Zero-to-One GTM series. Part 1 covered why deployment drives growth. Part 2 covered what buyers actually evaluate. This post asks: if the economics are fundamentally different, how do you navigate the PMF journey without reading the wrong metrics?3 years, 1000 days of hell.There’s a number that keeps coming up in conversations with manufacturing tech founders: about 1,000 days from first deployment to something that feels like product-market fit. Most founders don’t
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