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Demand Geniuses: Revenue-Driven B2B Marketing

Demand-Geniuses is the podcast for revenue-focused B2B Marketers. We bring you the latest insights and expert tips, interviewing geniuses of the B2B Marketing world to bring you actionable advice that you can implement to accelerate growth and progress you career.

Podcast · By Tom Rudnai · English · Official site

Indexed episodes, last 90 days
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Jul 16, 2026
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  1. Episode · Jul 16, 2026

    Jess Cook: Brand Beats Demand Gen (opens the original)

    Episode notes · Positive tone

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    Jess Cook is the VP of Marketing at Vector, the contact-level advertising platform that helps B2B teams reach the specific people inside their target accounts who are actually in market. She joins the show to trace her path from 15 years of B2C copywriting on brands like McDonald's, Pop Tarts, and Frosted Flakes into B2B marketing leadership. She makes the case for brand as the thing that actually drives demand, sharing how Vector ran its first year almost entirely on organic and inbound, why th

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