HeyJaredDemand Gen Studio
Welcome to Demand Gen Studio, the live-stream series and podcast hosted by Boundify, where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Sep 11, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 13, 2026
Latest episodes
085: Answer Engine Optimization: Are You Prepared for AI Search? (opens the original)
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Wondering how AI is changing the way buyers discover solutions? This episode of Demand Gen Studio is all about how Answer Engine Optimization (AEO) can help your brand be part of the AI-generated answers and transform your approach to content creation. Listen to discover how AI decides what to recommend by reading, comparing, and synthesizing signals across your digital footprint, and how authority is increasingly built across your website, LinkedIn, podcasts, webinars, reviews, and industry com
084. 6 Ways to Leverage Buyer Intent Data (opens the original)
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Buyer intent data helps you understand which prospects are actively researching solutions, showing buying behaviors, or moving through their buying journey. It gives marketing and sales teams the ability to prioritize the right opportunities, personalize outreach, and ultimately generate more pipeline. In this episode, we explore six practical ways to leverage buyer intent data to generate more pipeline and enhance your marketing strategies. 00:00 Intro 08:15 Sales Outreach 12:30 Improve Paid Me
083. How to Target Key Decision Makers for B2B (opens the original)
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In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions. We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media. If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with
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