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Deeep Dive: Marketing Insights Unplugged

The Deeep Dive your go-to podcast for everything digital marketing. Whether you're a marketer, entrepreneur, freelancer, or business owner, this show brings you the latest insights, strategies, and trends from the fast-paced world of online marketing.Each episode dives deep…

Podcast · By Ivan Mathews · English · Official site

Indexed episodes, last 90 days
10
Latest publication
Sep 7, 2026
Audience
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Earliest in this view
Jul 6, 2026

Latest episodes

  1. Episode · Sep 7, 2026

    Google vs AI Search: The 95% Overlap Myth, Zero-Click Search & the Future of the Open Web (opens the original)

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    Are people really leaving Google for ChatGPT and AI search? The answer isn't as simple as the headlines suggest. In this episode of The Deep Dive , we investigate the growing contradiction between Google's seemingly stable audience numbers and the declining clicks reaching websites across the open web. We unpack the controversial 95% Google–ChatGPT user overlap , why audience metrics can hide changes in search behavior, and what clickstream research tells us about the rise of AI-powered search.

  2. Episode · Aug 31, 2026

    Google August 2026 Spam Update: SCTS, AI SEO & The Future of Search (opens the original)

    Episode notes · Critical tone

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    What really happened during Google's August 2026 Spam Update — and what does it mean for the future of SEO? In this episode of The Deep Dive with Triple E , we unpack one of the most disruptive developments in modern search: the rapid evolution of Google's spam enforcement in an era dominated by AI Overviews, LLMs and generative search . We explore the reported rise of SCTS (Scalable Cluster Termination System) , how network-level spam detection changes SEO, and why Google is increasingly focuse

  3. Episode · Aug 24, 2026

    Reddit’s 86% ChatGPT Collapse: The New Rules of AI Search & AEO (opens the original)

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    Reddit was one of ChatGPT’s most-cited sources—then its citation visibility reportedly collapsed by 86.4% in just days . What happened? And what does it mean for marketers, SEO teams, content creators, and businesses trying to win visibility in AI search? In this episode of The Deep Dive , we unpack the mechanics behind Reddit’s disappearance from ChatGPT citations, including query fanout, Reciprocal Rank Fusion (RRF), robots.txt, API licensing, AI crawlers, CDN/WAF blocking, invisible 403 error

  4. Episode · Aug 17, 2026

    From Search to Answer: How GEO Is Rewriting SEO (opens the original)

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    Search is evolving from a list of blue links into an AI-powered answer economy. In this episode of The Deeep Dive, we explore how Generative Engine Optimization (GEO) is changing SEO, content strategy, AI visibility, and digital marketing. We break down the shift from traditional search rankings to AI citations and recommendations, why ranking #1 does not necessarily guarantee visibility in AI-generated answers, and how brands can structure content to become trusted sources for generative engine

  5. Episode · Aug 9, 2026

    AEO vs SEO: The Future of AI Search, Visibility & Citations (opens the original)

    Episode notes · Neutral tone

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    Search is changing from a world of blue links to a world of AI-generated answers. In this episode of The Deep Dive , we explore how Answer Engine Optimization (AEO) is transforming SEO, content strategy, analytics and digital marketing. We break down why traditional search traffic may no longer tell the complete story, how AI platforms such as ChatGPT, Gemini and Perplexity influence buyer journeys, and why brands need to start measuring AI visibility, citations, share of voice and sentiment . Y

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