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Decoding the Shopper

A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland. Hosted on Acast. See acast.com/privacy for more information.

Podcast · By Worldpanel by Numerator · English · Official site

Indexed episodes, last 90 days
5
Latest publication
Sep 17, 2026
Audience
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Earliest in this view
Jul 21, 2026

Latest episodes

  1. Episode · Sep 17, 2026

    GB Grocery Market Share Bite-sized Briefing: School Uniforms (opens the original)

    Episode notes

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    This special episode of our GB Grocery Market Share Bite-sized Briefing takes a closer look at one of the topics from our latest update: back-to-school shopping. Fraser McKevitt and Scarlet McNicol explore how families are shopping for school uniforms in 2026, from the search for value to the wider back-to-school occasion. For more insights, read our September 2026 GB Grocery Market Share update: GB Grocery sales rise 2.0%, but parents tighten belts on school uniform spend | Worldpanel by Numera

  2. Episode · Sep 15, 2026

    Bite-sized briefing: GB Grocery Market Share update 15 September 2026 (opens the original)

    Episode notes · Neutral tone

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    Grocery sales rise 2.0%, but parents tighten belts on school uniform spend. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 6 September 2026. Hosted on Acast. See acast.com/privacy for more information.

  3. Episode · Aug 18, 2026

    Bite-sized briefing: GB Grocery Market Share update 18 August 2026 (opens the original)

    Episode notes · Neutral tone

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    Heatwave has shoppers reaching for summer staples, while inflation slows to 2.1%. Sally Ball, our business unit director, gives an update on the UK grocery market share over the 12 weeks to 9 August 2026. Hosted on Acast. See acast.com/privacy for more information.

  4. Episode · Aug 6, 2026

    The recipe for brand growth: How Ginsters turned quality, trust and consistency into success (opens the original)

    Episode notes · Neutral tone

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    Convenience food has long been associated with speed. But today's shoppers expect much more. In this episode of Decoding the Shopper , host Thomas Hole is joined by Sarah Babb, Marketing Director at Ginsters , and Lewis Kain, Strategic Insight Director at Worldpanel by Numerator , to explore how evolving shopper behaviour is changing the role of convenience food. Drawing on the latest Worldpanel shopper insights alongside Ginsters' brand transformation, the conversation explores how perceptions

  5. Episode · Jul 21, 2026

    Bite-sized briefing: GB Grocery Market Share update 21 July 2026 (opens the original)

    Episode notes · Neutral tone

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    World Cup and heatwave send shoppers out in force as inflation eases to 2.6%. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 12 July 2026. Hosted on Acast. See acast.com/privacy for more information.

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