HeyJaredDecisions at the Fulcrum
Decisions at the Fulcrum is a show where pivotal moments of crisis are covered with depth and breadth, to explain why the communication that transpires within organizations and groups is central to the process and outcomes of organizational change and tenacity.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 5, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 23, 2026
Latest episodes
Bai the Way: From Delightful Samples to Decision Signals (Season Finale Part 2) (opens the original)
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I follow Bai’s increased distribution network, Dr Pepper Snapple’s growing commitment, and the broader trend toward B4U beverages, along with the emergence of flavor releases across beverage categories.
Bai the Way: From Category to Sensory Fulcrums (Season Finale Part 1) (opens the original)
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A chilled bottle of Bai in a Costco cooler contains a few calories, 55 milligrams of caffeine, recognizable fruit flavors, a coffee fruit extract, and a question: What kind of beverage is this? I start in the aisle, looking at how one bottle can take on an appearance of flavored water, an energy drink, a fruit beverage, and a functional drinking water item. Each category alters the competitors a researcher prioritizes, the inquiries asked in focus groups, as well as the market signals an organiz
But First, Water: Design Approaches and Audience-First Health Campaigns (opens the original)
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Today, I look at health campaigns. I look at how to design them, refine them, and how they could even be effective. Campaigns that neglect access realities (timing, trust, media, healthcare) frequently seem optimal for those already in a position to benefit, exacerbating the realities of people who they intend to reach. Campaign planning is a research problem primed for investigation. I discuss the benefits of different methods, such as surveys and focus groups, as well as how design decisions r
A Province at the Edge: Independence and Defiance in Indonesia’s Westernmost Province Part 2 (opens the original)
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In the second episode of this series, I look at a period marked first by escalating violence, heightened international attention, and a growing complexity that made resolution through force increasingly elusive for both sides. The initial mediation efforts of 2000 established a delicate humanitarian opportunity; however, the issues surrounding sovereignty, autonomy, disarmament, and political authority continued to linger without resolution. By 2003, the negotiations for a ceasefire had fallen a
A Province at the Edge: Independence and Defiance in Indonesia’s Westernmost Province Part 1 (opens the original)
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In this first episode of a two-part series, I trace the long account that made the Aceh conflict more than a dispute over territory. From the Dutch invasion of 1873 to Aceh’s early support for the Indonesian republic after 1945, the story follows a region whose identity was shaped by resistance, religious life, political authority, and the expectation that its distinctiveness would receive meaningful recognition. I examine the decisions that steadily weakened that expectation: the narrowing of r
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