Skip to content
HeyJared

Dean’s Substack

I write about Digital. Im interested in the intersection of technology and human behavior. My philosophy is Consumer Focused, Business Led, Technology enabled

Newsletter · By The Digital Scalpel · Official site

Indexed issues, last 90 days
2
Latest publication
Jul 20, 2026
Audience
Checking…
Earliest in this view
Jul 14, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest issues

  1. Issue · Jul 20, 2026

    Zero-click didn't start with AI (opens the original)

    Excerpt · Critical tone

    Read excerpt

    If you have been on LinkedIn recently you would be led to believe that AI suddenly meant that there were zero-click searches that have come about as a direct result of AI. In fact an article last year(2025) by Bain & Company led with the title: “Goodbye Clicks, Hello AI: Zero-Click Redefines Marketing.”The number in 2026 for the first four months of the year was

  2. Issue · Jul 14, 2026

    Are SEO and social still separate disciplines? (opens the original)

    Excerpt

    Read excerpt

    My friend Don “eCommerce” Brett posed a Big question a day ago and that was:“If Google is now measuring how social content performs in Search Console, should brands still treat SEO and social as separate disciplines?”The hypothesis is that these worlds are starting to converge, and he’s right. So let’s look at the two sides of this argument.<h

Publishing over time

Last 90 days. Choose a month to open its work.

Recurring subjects

Named in the text we hold. One piece can cover several.

Audience

No verified audience measurement yet.

About this data

Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.

Identity or attribution wrong? Suggest a correction.

See coverage about Dean’s Substack