HeyJaredDealer Talk With Jen Suzuki
Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke…
- Indexed episodes, last 90 days
- 18
- Latest publication
- Sep 9, 2026
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- Earliest in this view
- Jul 7, 2026
Latest episodes
Customers Don't Buy When They're Convinced. They Buy When They're Confident. (opens the original)
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Customers don't buy when they've been convinced. They buy when they feel confident. After listening to thousands of dealership calls, Jen Suzuki has noticed a pattern: average salespeople focus on getting the appointment, overcoming the objection, or defending the vehicle. The best salespeople focus on something entirely different reducing uncertainty. In this episode of Dealer Talk with Jen Suzuki, Jen breaks down the overlooked skill that influences whether customers respond, keep appointments
She Mortgaged Her House to Buy a Dealership. Here's What Ivette Built. (opens the original)
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What does it take to keep growing when automotive retail is becoming more complex not less? Ivette Dominguez Drawe began her career selling BMWs. When the opportunity came to become a dealer, she and her husband mortgaged their home, opened credit cards as a backup plan and stepped into ownership during one of the industry's most uncertain periods. Today, their organization employs approximately 700 people, continues to acquire dealerships and remains deeply invested in its employees and communi
Customers Liked You. So Why Didn't They Show Up? (opens the original)
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Have you ever finished a conversation with an internet future buyer and thought, "That went really well" only to never hear from the customer again? Here's the harder question: What did that customer actually gain from talking to you? In this episode of Dealer Talk with Jen Suzuki, I'm digging into the heart of how I teach sales: Every customer should leave a conversation with more clarity, confidence, convenience, or useful direction than they had before it. Customers can find inventory, specif
Your Managers Hold Meetings. But Can They Actually Train? (opens the original)
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Have you ever walked out of a morning meeting thinking, "Damn, that was a great meeting" only to watch everyone return to the exact same behaviors by lunchtime? That isn't a meeting problem. It's a behavior problem. Dealerships ask sales and service managers to train their teams constantly. Improve the appointments. Strengthen the phone calls. Personalize the follow-up. Build more customer confidence. Increase repair approvals. But here's the question we need to ask: Who taught the managers how
The Invisible Work Behind Higher Approvals (opens the original)
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Two service advisors can work in the same dealership, see the same customers, recommend the same repairs and get completely different results. Why? It may have very little to do with the estimate itself. After training with so many service advisors, I've noticed that customers often begin deciding whether they'll approve the work long before the MPI is complete. They're paying attention when the advisor greets them, remembers their name, asks about their plans for the vehicle, explains what will
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