HeyJaredDave Wakeman's Business of Value
The Business of Value is a weekly newsletter on strategy. For leaders that realize strategy isn’t a document, it is a practice. Each week: One framework. One tool. One question. One idea. To help you clarify where you are and decide where you are going.
- Indexed issues, last 90 days
- 2
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- Aug 23, 2026
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- Aug 16, 2026
Latest issues
The 10% Test... (opens the original)
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I want to share a quick test with you this morning to help you understand the challenges and fears folks face when I talk about commoditization.FearThanks for reading Dave Wakeman's Business of Value! Subscribe for free to receive new posts and support my work.<
No Business Must Be a Commodity: The DTC Graveyard (opens the original)
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Over the summer, I’ve spent a lot of time thinking about commoditization.Really, I’ve thought about the logic of capital. My thinking is that without some rules, capital will always drive toward extraction, unconstrained accumulation, and commoditization.Thanks for reading Dave Wakeman's Business of Value! Subscribe for free to receive new posts and support my work.<input class="email-input" name="email" tabindex="-1" type="emai
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