HeyJaredData-driven voices
Data-driven voices is a bi-weekly podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology, and strategy to drive sustainable change and business results in primarily marketing and sales.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 18, 2026
Latest episodes
29. Fast data, slow data and the courage to decide with Frans Riemersma (opens the original)
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Buying MarTech is easy. Deciding what you want it to do is the hard part, and AI has removed the last excuse for putting that decision off. Frans Riemersma, founder of MartechTribe, is back to swap notes with Emma Storbacka on use cases, scale and why outperformers do less. 00:00 Introducing Frans Riemersma 01:31 How value engineering became the focus 07:13 A use case is not a capability 14:43 Why scale is a leadership question 19:06 Decide what you are actually trying to do 27:53 What outperfor
28. Industrial AI: What industrial leaders need to do before the window closes with Antti Rantanen (opens the original)
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Thirty percent of manufacturing companies won't survive the next wave of digital transformation. Antti Rantanen, Principal Consultant of Industrial AI at EFESO explains why, and what leaders need to do right now. From shop floor AI to the mindset shifts that separate survivors from casualties, this is a conversation about operational excellence, cross-functional collaboration, and the window that's closing fast.
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