HeyJaredDan Renyi's Electric B2B
Revenue-focused B2B marketing and growth; the Electric B2B Show is an open book to the GTM advisory, Klear B2B's experiments. You're getting no-nonsense go-to market strategies that we've tried and have worked.
- Indexed issues, last 90 days
- 4
- Latest publication
- Sep 7, 2026
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- Earliest in this view
- Jul 3, 2026
Latest issues
Where Kickbutt Buyer Content is Born (part 1) (opens the original)
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Building awesome content is central to the future of your B2B organization. I’ve been arguing for years that brand, a.k.a. content experiences are the last moat in go to market. It’s the only thing a competitor or AI can’t replicate. Where content usually falls short isn’t the writing or the presentation style in a video. It’s the ORIGIN, the real-ness, the authenticity, the usefullness-factor. Yeah, all those things are very much interrelated. It’s such an important topic that I’m commiting at
3 Systems That Make/Break 2nd Brains (opens the original)
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Guys,This video is about one diagram I badly needed two months ago.At the time, I was building for clients what people refer to as a GTM “second brain”. The same thing as a harness - if you come from the world of engineering. A point of confusion kept creeping into client convos... Then I realized it’s about the same point of confusion I had, back it the day.What was going onI’d read about a cool tool, build something with it, leave it half-connected, then start another thing. Agents, webhooks,
Your ICP should SUcK (on purpose) (opens the original)
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Hey everyone, Today’s newsletter’s job is to help fix your story and product messaging. It also has zero copywriting or messaging advice, because copywriting ISN’T how you begin to fix most copy problems. Most messaging problems are grounded in the way your ICP (idea customer profile) is defined.Most companies try to define their ideal target company starting with industry, size, and tech stack. That's the wrong order.I get why. Open Sales Navigator, ZoomInfo, Apollo, LinkedIn Ads - every single
We use AI to do less. On purpose. (opens the original)
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Hey everyone. When AI got good enough to actually help with marketing, everyone in my feed asked the same question.How many channels can I run now?We asked the opposite one. What’s the one campaign we can pour everything into and make it bigger-better than ever before?Subscribe nowThen we did exactly that. One GTM campaign. (A webinar-based motion, if you were wondering.) 80% of our effort on it, for months.
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