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CX Stories

A newsletter about how to make life better for customers and create more successful organisations

Newsletter · By John Sills · English · Official site

Indexed issues, last 90 days
4
Latest publication
Sep 17, 2026
Audience
Checking…
Earliest in this view
Jul 16, 2026

Latest issues

  1. Issue · Sep 17, 2026

    There's Three of us in this Marriage: Designing for Customers with a Permanent +1 (opens the original)

    Excerpt · Critical tone

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    In some ways, my blog posts track what’s been going on in my life over the past ten years. When I moved house, I wrote a lot about kitchen and roofing disasters. When I had kids, about inadequate cutlery usage and urgent uniform purchases. When I spent a lot of time on trains… ok, I still spend a lot of time on trains. At the moment, I’m writing a lot about hospital visits. And it’s making me think about how much trust you put in the person stood in front of you, and how AI might change the bala

  2. Issue · Sep 3, 2026

    Back to School: Why the best leaders start life on the frontline (opens the original)

    Excerpt

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    Every now and then, you’re lucky enough to see someone at the absolute peak of performance. Think Usain Bolt in the 2016 Olympics. Lionel Messi in the 2022 World Cup. Serena Williams in, well, any tournament she’s ever played in.They’re unflustered and unbeatable, their achievements almost unbelievable.You can now add Sharon in Sports Direct to this list. Maidenhead, August 2026.It’s worth pausing for a second to let that sink in. I had one of the best customer experiences I can remember having

  3. Issue · Jul 30, 2026

    Pole-Axed: Why bad customer experience is expensive to provide (opens the original)

    Excerpt · Critical tone

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    You know what it’s like. One moment, you’re on a Teams call, chatting away like normal. The next, the pole which connects your broadband has been ripped out of the ground and is sat on the back of a lorry. <img alt="" class="sizing-normal" height="474.8

  4. Issue · Jul 16, 2026

    The Unremarkable Secret of a Human Customer Experience (opens the original)

    Excerpt · Neutral tone

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    The thing about doing what I do is that you spend a lot of time seeing – and being told about – the worst in Customer Experience.It’s an affliction, really. I can’t get on a train without redesigning the DelayRepay system, receive a feedback survey without wincing, go on holiday without mapping the journey in my head.I’m SO much fun to live with.But the upside of living like that is, when I see an experience that’s genuinely great, I really get to celebrate it. And this experience, whilst incred

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