CX Decoded By CMSWire
CX Decoded is our semi-monthly podcast designed to deliver insight from leaders in the customer experience and marketing industries. Each episode is designed to help you better understand the customer experience and the value it can add to your customers' lives.
- Indexed episodes, last 90 days
- 10
- Latest publication
- Sep 23, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
What 40,000 Fan Comments Taught the Buffalo Sabres (opens the original)
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Jeremy Cohen, manager of fan development and insights for the Buffalo Sabres, explains how AI analysis of more than 40,000 fan comments, monthly focus groups and street-level listening during a playoff run shaped real investments in the Sabres fan experience.
She Started With the Call Center, Then Changed the Culture (opens the original)
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Suzie Dieth, VP and Chief Experience Officer at NRG and CMSWire's 2026 CX Leader of the Year, joins CX Decoded to trace nearly 21 years of building a CX program from scratch — from contact center roots to AI-driven insight at scale.
Databricks, Tealium and Treasure AI: 3 CDPs, 1 Stage (opens the original)
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Three competing CDP vendors — Tealium, Treasure AI and Databricks — join CX Decoded for an unusually candid panel on real-time activation, the orchestration layer and why trust may be the category's next real fight.
Inside Erica's Brain: What 8 Years and 3 Billion Chats Taught Bank of America (opens the original)
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Jorge Camargo, Head of Digital Platforms at Bank of America, joins CX Decoded to discuss the eight-year evolution of Erica, the bank's AI assistant — covering scale, personalization, compliance and what's next as generative AI reshapes client expectations.
Clarks' AI Playbook: Product Feeds, Brand Mentions and the New Customer Journey (opens the original)
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Clarks' Mario Protano joins CX Decoded to unpack how AI is reshaping product discovery, why brand mentions are replacing clicks as a success metric, and how the 200-year-old footwear brand is rebuilding its affiliate and attribution strategy around a messier customer journey.
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