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Customer Success & Failures

The ups and downs of life in customer success. Practical customer success tips that you can use right away.

Newsletter · By Chad Horenfeldt · English · Official site

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Jul 8, 2026
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  1. Issue · Jul 8, 2026

    One year of the strategic customer success manager (opens the original)

    Excerpt · Neutral tone

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    A year ago I published a book with one goal.Help CSMs stop reacting and start leading.“You need to be more strategic.” Every CSM has heard some version of that from a manager. Most of us never got told how.That’s the gap I wrote this book to close.What I didn’t expectI thought a handful of people in my network would read it.Instead it became a bestseller. CSMs and people from companies I’d never heard of started messaging me. Leaders started buying it for their entire teams. CS pros reached out

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