HeyJaredCustomer First Thinking
Businesses everywhere are struggling with change due to digital disruption. They are now at an inflection point: give up obsolete marketing practices, or risk being denied a meaningful role in the lives of people.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 21, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Mastering Agentic AI: An Interview with Martin Kihn, Senior Vice President, Strategy at Salesforce (opens the original)
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Marketers are counting on AI to streamline their campaign workflows and speed up production work through the use of autonomous agents. But before that can happen, warns Salesforce's Martin Kihn, they need to rethink how the work gets done, learn how to build and deploy agents, and build a unified data infrastructure that can be trusted.
Designing for Emotion: An Interview with Jean-Pierre Lacroix, Founder and President, Shikatani Lacroix Design (opens the original)
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Many consumer buying choices are now known to be ruled by subconscious emotions rather than rational thought and those decisions often get made in the "blink of an eye". Design expert Jean Pierre Lacroix calls this the "Blink Factor" and he believes brands need to own the single emotion that triggers consumer choice in their category.
True Loyalty: An Interview with Aaron Dauphinee, Partner, The Wise Marketer Group (opens the original)
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Where brands almost always go wrong is assuming customers are more loyal than they are, rewarding them solely on the basis of their repeat buying behaviour. But customers who are truly loyal don't need incentives to buy - they just need confirmation that their trust and belief in the brand will be reciprocated, says loyalty expert Aaron Dauphinee.
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