HeyJaredCustom business signs
Custom business signs are an essential element for any enterprise aiming to establish a strong, recognizable brand identity.
- Indexed episodes, last 90 days
- 28
- Latest publication
- Sep 23, 2026
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- Checking…
- Earliest in this view
- Jul 31, 2026
Latest episodes
The February Phone Calls: What Salt and Freeze-Thaw Do to a Signage (opens the original)
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Competitive Signs explains what freeze-thaw cycling and road salt actually do to exterior sign materials in New Jersey — aluminum oxide bloom, steel corrosion spreading invisibly beneath a scratched coating, and concrete monument base spalling, each with different early warning signs and different repair thresholds. Covers which finishes hold up best (powder-coated over painted aluminum, galvanized over plain steel, air-entrained concrete), why illuminated sign electrical components carry their
What a Historic Commission Actually Bans on Your Signage (opens the original)
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Competitive Signs explains what historic preservation commissions in Montclair, Ridgewood, Morristown, and other Northern NJ downtowns actually restrict on signage — why internally illuminated cabinet signs are the most commonly banned type, the preferred materials that replace them (dimensional letters, gooseneck external lighting, wood-appearing panels), color palette restrictions and how franchise brand colors get negotiated as accent elements, and blade sign size/clearance rules. Covers the
Gold Leaf From the Sixties Still Holds, Vinyl From Two Summers Ago Is Already Peeling (opens the original)
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Competitive Signs compares cut vinyl lettering against hand-painted and gold leaf glass signage for NJ storefronts — why vinyl fails at the edges through UV and freeze-thaw-accelerated adhesive breakdown while paint and gold leaf fail only from mechanical damage, realistic lifespan differences (5-10 years for vinyl versus decades for properly applied gold leaf), and installation cost gaps. Covers what actually determines how long a given vinyl install holds up (surface prep, application temperat
Why "Visible From Two Streets" Is a Marketing Phrase, Not an Engineering Fact (opens the original)
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Competitive Signs explains why a single storefront sign rarely delivers real two-street visibility on a corner lot — the viewing-angle geometry of a 90-degree building corner, and the four solutions that actually work: a projecting blade sign at the corner point, two independently-sized facade signs, corner awnings, or angled monument signage. Covers sight-triangle zoning restrictions near intersections, why traffic volume and speed should drive letter height and placement differently on each st
When the Bones Are Good, Don't Rebuild the Whole Signage (opens the original)
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Competitive Signs explains when refacing a sign — replacing just the acrylic panel or aluminum skin while keeping the pole, cabinet, and foundation — beats a full rebuild, and when it doesn't. Covers the real cost gap (often a third to half of full replacement), the structural inspection checklist run before quoting either option, an underrated permitting advantage where a reface at unchanged footprint can skip a fresh zoning variance, and why upgrading old fluorescent or neon internals to LED d
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