Curious Commerce
Unpacking why we buy in an AI-shaped world - fresh takes on commerce, culture, and the future of choice
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- Sep 23, 2026
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- Sep 3, 2026
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The battle to be your personal AI agent (opens the original)
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Hi Curious Readers,I’m Melina, a consumer tech enthusiast and AI & data executive in the beauty space. All the nerdy opinions expressed here are my own.This week, I’m at the RetailClub AI festival in Huntington Beach to speak about the future of AI in consumer discovery. I will be letting loose since it’s my first trip away since having my son! If you’re planning to be there, I would love to meet you! Look for me whereve
Consumer tech goes analog (opens the original)
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Dear Curious readers,This is my first time writing after a long hiatus. My most notable update is that I recently had a baby! We are now a two-boy household (our other son is 2.5) and it is as chaotic as you might imagine.As a quick refresh - I’m Melina, and I lead data & AI for digital and marketing at a large beauty company. I love all things consumer tech and data and thinking about how tech shapes how we live and how we shop. I took some time off from writing here because truthfully, pregnan
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