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The antidote to doomscrolling. Curious signals and good futures for creative brand leaders.
- Indexed issues, last 90 days
- 5
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- Sep 21, 2026
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- Jul 17, 2026
Latest issues
Designed, not Doomed (opens the original)
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Do you have an internal countdown to Q4 or are you normal? Getting to the end of September is an odd one; just as 2027 planning is wrapping up, the sprint to end the year accelerates. No matter the size, scale and complexity of your team/org, I can practically guarantee that there’s plenty of ‘what year is it?!‘ energy right about now. Add to that, we live in BANI world now; Brittle, Anxious, Non-Linear and Incomprehensible and so much of the past foresight, is fast becoming our present. Are y
No Thank You, Pazuzu (opens the original)
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My latest side-quest obsession1 is neighbourhood noticeboards: At first, I started taking photos of them because they still exist (rightly so) when we’re all so digital-first for event discovery. Then I started noticing the content.What do you notice first? Is it the framing? The location? The curated aesthetics or the slop? I hope it’s something else entirely: the opportunity to stand out right now. It’s a good example of reducing the message right down to its essentials to stand ou
Back to Work or Eternity Leave? (opens the original)
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How is it the end of August already? End-of-Summer check-in: are you head-first back to work, dreaming of taking an eternity leave or eyeballing the rest of the year? For those working on 2027 planning, I’m opening up a few slots for strategy sprints and workshops - get in touch. Next week it’s the return of Good Futures and since September is both fashion month and Secondhand September, we’re discussing The Future of Fashion at Absent. I’d lo
Is Your Out of Office On? (opens the original)
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<img alt="" class="sizing-normal" height="976" src="https://substackcdn.com/image/fetch/$s_!Pu1g!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf598c1-0f23-4d82-bd24-6f394702f62c_3224x2161.j
We're back, baby! (opens the original)
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Ok, that was a long break. What was intended to be a quick, one month pause, spun out into a fully-fledged three month sabbatical. Much like over-sleeping on a Sunday…I guess I needed it.Taking time off socials feels like a risky move, especially when you run a business, but I’ve always worked best in sprints. And as a strategist and facilitator making sense of change, the ability to zoom out, think critically and connect new dots is essential and worth protecting. So what can sometimes look lik
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