HeyJaredCultureTalk
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- Aug 27, 2026
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CultureTalk: Redefining Memberships, Pricing and Digital Strategy with Viernulvier’s Karel Lievens (opens the original)
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Karel Lievens, Digital Strategist at Viernulvier in Ghent, joins us to talk about rethinking membership, pricing and digital strategy in arts and culture. We draw on his time on both sides of the sector, from building websites for venues to running digital strategy inside one.We talk about how Bijloke overhauled their rigid season-ticket system into a flexible membership that grew from 200 to around 1,200 members, Viernulvier's pay-what-you-can pricing experiment, and what happens when you stop
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