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Culture Codes

Culture Codes brings a lens on cultural trends and why they matter to the business of brand building to your inbox, by Felicitas Olschewski. She has previously published on LBB LittleBackBook, Creative Salon, Retail Week, Shots Magazine and AdAge.

Newsletter · By Felicitas Olschewski · Official site

Indexed issues, last 90 days
13
Latest publication
Sep 29, 2026
Audience
Checking…
Earliest in this view
Aug 3, 2026

Latest issues

  1. Issue · Sep 29, 2026

    [143] You Can't Smell a TikTok: How Lore Sells the Unsellable (opens the original)

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    This post contains affiliate links to my ShopMy - things I really liked. If you purchase from them, I might make a small commission. AI disclosure: Written and edited by me with AI assistance. Final views and editorial choices are my own.The hardest products to sell online are the ones you can’t see. Lore is showing everyone how.TL;DR What do you do when your product can’t be experienced through the scr

  2. Issue · Sep 25, 2026

    [142] Culture Codes ☕ 5 Friday Links: Spider-Men, Speed Suits & Surveillance Specs 👓 (opens the original)

    Excerpt · Neutral tone

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    This post contains affiliate links to my ShopMy - things I really liked. If you purchase from them, I might make a small commission. AI disclosure: Written and edited by me with AI assistance. Final views and editorial choices are my own.This format delivers you the 5 things that stood out to me this week, things I’m saving, noting down, unpacking and reconstructing. As a paid subscriber, you will be able to access all Five.<stro

  3. Issue · Sep 18, 2026

    [141] Culture Codes ☕ 5 Friday Links: Flesh, Flex & Flavor (opens the original)

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    This post contains affiliate links to my ShopMy - things I really liked. If you purchase from them, I might make a small commission. AI disclosure: Written and edited by me with AI assistance. Final views and editorial choices are my own.This format delivers you the 5 things that stood out to me this week, things I’m saving, noting down, unpacking and reconstructing. As a paid subscriber, you will be able to access all Five.<div

  4. Issue · Sep 14, 2026

    [140] The Cost of Virality 🌀 (opens the original)

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    This post contains affiliate links to my ShopMy - things I really liked. If you purchase from them, I might make a small commission. AI disclosure: Written and edited by me with AI assistance. Final views and editorial choices are my own.TL;DR: Is going viral the ultimate brand dream? Not quite, or at least not without a catch. From Tower 28’s SOS spray getting mistaken for a setting spray to COS bags criticized as “plasticky” once the internet crowned them a Balenci

  5. Issue · Sep 11, 2026

    [139] Culture Codes ☕ 5 Friday Links: Prove You're Human (opens the original)

    Excerpt · Neutral tone

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    This post contains affiliate links to my ShopMy - things I really liked. If you purchase from them, I might make a small commission. AI disclosure: Written and edited by me with AI assistance. Final views and editorial choices are my own.This format delivers you the 5 things that stood out to me this week, things I’m saving, noting down, unpacking and reconstructing. As a paid subscriber, you will be able to access all Five.<div

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