HeyJaredCultural Content
Exploring digital content in the cultural sector. By Louise Cohen from One Further and guests
- Indexed issues, last 90 days
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- Sep 18, 2026
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- Jul 30, 2026
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Now that’s what I call engaging content (opens the original)
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Last week I was invited to deliver a keynote at GEM’s Conference, titled Learning is Digital? I started it off by airing a bit of a grievance over the term ‘engaging content’.As a subscriber to this newsletter, there’s a good chance you’ve come across (maybe even used) that particular adjective-noun combination. Many of us have. Maybe it snuck into a brief, or a strategy document, or a job description.It’s a phrase that’s well-meaning in its meaninglessness. After all, nobody sets out to create
Video structure: how to hook your audience (opens the original)
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How can the same footage go from 7,000 views to 114,000? Change the first two seconds.That happened in a recent project: we asked a client to try reworking a poorly performing Reel, starting the story with an intriguing line of text, and leaving the explanation til later.It was a good reminder – that however solid your strategy, content success always rides on the delivery (and experimenting with it will always pay off).What’s a hook?For social video or carousels, the first job is getting a huma
After Google: what to do about the visibility gap (opens the original)
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Organic search traffic has changed. Tim Woodall’s guest post did a really good job of setting out what’s happening and why Google is becoming a less reliable discovery engine for cultural organisations. If you haven’t read it, go and do that first.I’m going to pick up where he left off and chip in some thoughts on how to react to the new reality.A lot of what follows has come out of conversations we’ve been having at <a h
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