HeyJaredCreator Generation
Creator Generation brings you behind the scenes of the creator economy, featuring top YouTubers and digital experts who share the strategies, lessons, and stories behind building successful channels, growing incredible businesses, and driving the world’s biggest online video…
- Indexed episodes, last 90 days
- 12
- Latest publication
- Sep 24, 2026
- Audience
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- Earliest in this view
- Jul 9, 2026
Latest episodes
There is no creator economy, just an economy of creatives - Feat. Ronald Pruett (opens the original)
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Ronald Pruett has spent decades in direct response TV, home shopping and direct to consumer, and now sits on the business side of Gemma Stafford's Bigger Bolder Baking, the YouTube channel that has become the number one baking podcast in the US, and most recently a run on QVC. He calls himself the suit. His argument is that what we call the creator economy isn't one yet, because the participants can't really trade with each other, and that what exists today is an economy of creatives instead. In
From $400 a month to $70k a month - Feat. Andrea Casanova (opens the original)
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Andrea Casanova was born in Venezuela, left after her brother was kidnapped, and moved through the Dominican Republic, Panama and Brazil before landing in the US for college. On a student visa she was legally capped at $150 a month, so she hustled: growing League of Legends accounts, walking dogs, shooting photos for bars. She now runs an agency, speaks on creator economy tech, and is building Ginger, a tool that helps creators handle their inbound brand deals. In this episode, Andrea is open in
Why chasing the data eventually stops working - Feat. Jazza (opens the original)
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@Jazza started as a kid making Flash animations, moved to YouTube in 2012 because he could see a gap where the art tutorials were terrible, and has been there ever since. He's built one of the biggest art channels in the world and, by his own account, has never truly gone viral. The channel grew on being steadily, consistently himself. In this episode, Jazza is thoughtful about what fourteen years actually teaches you. We cover why the algorithm shift to watch time helped him while it hurt the a
How creators turn brand deals into million-dollar software – Feat. Miles Sellyn (opens the original)
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Miles Sellyn is VP of Partnerships at Rare Days, a company that builds software with creators including Colin and Samir, Cody Sanchez, and Rhett and Link. His argument is simple: 95% of creator businesses are advertising companies, selling other people's products with no long term upside, when the same audience and the same distribution could be pointed at something they actually own. In this episode, Miles is direct about what has changed and what hasn't. The cost of building a real consumer ap
What's really stopping brands sponsoring you - Feat. Zoe Soon (opens the original)
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Zoe Soon moved from Sydney to New York on the back of a thirty minute coffee she flew twenty one hours for. When we recorded with her, Zoe led Creator and Gaming at the IAB, the body that standardised digital advertising back when the industry needed agreed ad sizes so brands could buy across the web without rebuilding every unit. She's doing the same job again, this time for creator brand deals. In this episode, Zoe explains why $44 billion of creator ad spend is what she calls a gut feeling: b
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