HeyJaredCreative Samba
Snackable stories good enough to train your mind to think more like a copywriter. Even better for learning and connecting the unobvious dots between copywriting, marketing and psychology.
- Indexed issues, last 90 days
- 12
- Latest publication
- Sep 26, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 16, 2026
Latest issues
Use the messenger effect in a radical new way (opens the original)
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Humans are hopelessly irrational creatures.Back in 1951, Yale psychologists Carl Hovland and Walter Weiss proved that the exact same argument varies threefold in persuasiveness simply based on who says it. They called this the messenger effect. In 2015, during the UK general election, Jenny Riddell and Richard Shotton did a little experiment.They asked … Read more
To consumers price is a signal (opens the original)
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I missed the era when the web was full of weird, unexpected, cool websites (remember StumbleUpon?).So I built a vending machine to bring it back.Half the machine is stocked for free and carefully hand-curated by me. Insert a coin. And it spits out a random fun digital curio, a niche tool or a holy-crap-this-is-so-cool website.The other half of the machi… Read more
The Contagion Effect (opens the original)
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In October 2025, 3 billionaires did something absurdly ordinary in South Korea. Nvidia’s CEO Jensen Huang, Samsung’s Executive Chairman Lee Jae-yong and Hyundai’s Executive Chair Chung Eui-sun dropped by a fried-chicken joint in Seoul’s Gangnam district.The 3 walked into Kkanbu Chicken and ordered cheese sticks, crispy Korean fried chicken, soju and col… Read more
Thinking like a copywriter opens the door to new possibilities. (opens the original)
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A copywriter’s job is to “cross the line”But you don’t have to be a copywriter to think like a copywriter.And you don’t even have to write like a copywriter or even work in advertising to think like a copywriter.But when you train your mind to think more like a copywriter, this radically changes how you think about marketing or business problems.Hugh Gr… Read more
A surprising marketing lesson from Schwarzenegger (opens the original)
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In 1968, Arnold Schwarzenegger moved to the United States. Alone. And with only a few hundred dollars in his pocket. A few years later, in 1971, Arnold started a bricklaying business in California with his friend Franco Columbu. They started the business with a simple plan. To sell their bricklaying services at lower prices so they could undercut compet… Read more
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