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- Jul 30, 2026
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- Jul 30, 2026
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The Hidden Risk in Your Revenue Forecast (opens the original)
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Most agency owners assume that more new business is always better. But what if relying too heavily on new clients is actually increasing the risk in your business? In this episode of Creative Outcomes, Craig Baldwin walks through a practical revenue planning framework and explains why agencies that depend too heavily on net-new sales often create unnecessary volatility. From client retention and account growth to sales forecasting and marketing investment, Craig shares how to evaluate your reven
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