Creative Chaos
Real-world cash flow tactics for small business owners to scale and survive without banks or credit
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- Sep 30, 2026
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Creative Chaos (opens the original)
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The easiest way to sell new software might be to tell customers they don’t need to replace anything.That’s what Ema is doing.The AI company raised $77 million this week, bringing its total funding to $140 million. But the more interesting number is what happens after a customer says yes.More than 90% of Ema’s customers have expanded beyond their original use case.Some are now using it across dozens of workflows.Ema has more than 50 active enterprise deals and more than 1 million active enterpris
Creative Chaos (opens the original)
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Cold email gives you a list.A good dinner can give you a market.That’s what Nick Fleisher, co-founder and CEO of Sandstone, discovered while building an AI platform for in-house legal teams.Instead of spending his early days trying to fill a CRM with strangers, Fleisher started having two or three dinners a week with people in the market.The surprising part is what happened next.Those dinners regularly turned into demos.The demos turned into introductions.And the introductions created more conve
Creative Chaos (opens the original)
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Most founders make the same mistake with ads.They spend money to discover what people want.RB2B did something different.It first let LinkedIn tell them what people wanted for free.Then it paid to show the winners to more people.In 2024, RB2B had no paid media running.But its founder, Adam Robinson, already had a LinkedIn audience and a library of posts that performed well organically.So when RB2B decided to test paid acquisition, the team didn’t hire someone to create a pile of new ads.They took
Creative Chaos (opens the original)
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Most companies make content.ParakeetAI built a machine for finding content that works.That sounds like a small difference.It isn’t.The company says it has grown from zero to more than $1 million in monthly revenue in under two years, with more than 1.5 million users.It also says its organic content now generates more than 1 billion views a month.But the interesting part isn’t the billion views.It’s how they got there.Before ParakeetAI, founder Jure Sotošek had already learned the hard way that m
Creative Chaos (opens the original)
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Your next customer may already be outside your country.You just might be making it harder for them to buy.Gamma learned this early.The AI presentation and website builder launched from San Francisco, but quickly started getting customers from places like India, Brazil and Kazakhstan.More than 85% of its customers were coming from outside the U.S.The demand was already there.The problem was the checkout.Gamma initially accepted credit cards in U.S. dollars. So someone in India could discover the
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