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- Indexed issues, last 90 days
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- Sep 9, 2026
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- Aug 15, 2026
Latest issues
You are more News-worthy than you think (opens the original)
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The Imposter Syndrome BarrierThe biggest objection independent creators have towards doing publicity campaigns is simple: “I’m just an individual running a small business from my desk. What could I possibly write a press release about?”You don’t need to launch a rocket or raise $10 million in venture capital to be news. Journalists don’t cover “products”; they cover impact, trends, and human stories.5 Angles You Can Pitch Right Now
The Credibility Equation—Why “As Seen On” Changes Everything (opens the original)
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The “As Seen On” MagicImagine two identical landing pages for an online painting course taught by two different artists:Artist A: Has great testimonials, a sleek design, and a Substack follow count of 5,000.Artist B: Has the exact same design, but right below the headline, there are four simple logos under the header “As Featured In”: The Daily News, Art & Craft Weekly, Creat
The Trust Deficit—Why Social Media Posts Aren’t Enough Anymore (opens the original)
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The internet is drowning in self-proclaimed experts. Here is why earned media is the ultimate trust shortcut for small creators.The Content TrapYou spend hours crafting the perfect Substack, Insta, or LinkedIn post, editing a reel, or tweaking your website sales page. You hit publish, and… nada. Or maybe a few likes from friends.When you do get traffic, conversion rates remain frustratingly low. Why?Because the internet has a massive </sp
Are you a SuperStacker? (opens the original)
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It’s time for the SuperStacker Awards, honors conferred upon the finest creators on Substack (this is not formally associated with Substack, its founders or employees).You might be a winner.The Awards come in two categories: overall accomplishment, and micro-skills.Micro-skills are things like Recommendations, Notes, Articles, Restacking, Chat, and Likes. Each one can be treated like an actual talent; after all it takes creativity to be good at restacking as well as liking and chatting. The purp
What’s One Statement that represents the hill you’d die on? (opens the original)
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On Substack, people argue about how important it is to have a niche, and the advantages and disadvantages of straying from that topic.For some of us, it’s useful to boil things down to one STATEMENT that describes what you offer, that few others, if any, can match.I have a client who specializes in foreign currency exchange. He has practiced and taught it for years. Although he serves customers in 40 countries, he claims that he knows more than just about anyone when it comes to exchanging Canad
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