Crazy Successful
Go behind the scenes with me as I write my book "Crazy Successful: Defy Conformity, Create The Extraordinary"
- Indexed issues, last 90 days
- 5
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- Sep 17, 2026
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- Jul 14, 2026
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I’m throwing a review party! (opens the original)
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Business coach Scott Oldford once told me “It’s easier to get people to pay me $10,000 than it is to get them to write a book review for me.”I get what he means. Writing a review seems to be something that is strangely difficult to get people to do – even when they have raved about your book.I consider myself fortunate to already have 17 five-star reviews for my book Crazy Successful, but my goal is 100.So I decided to do something different: I’m turning the process into a party.Here’s the idea:
It’s publication day for Crazy Successful and oh boy! (opens the original)
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Well, it’s been quite a day.After 18 years of musing on it, 5 years (off and on) of writing, winning a book deal with a major publisher, and then getting ‘cancelled’, my fourth book Crazy Successful is officially out in the world.Subscribe nowI set up Claude to monitor the book’s sales rank and it emailed me as soon as I woke up to say it had already hit #1 in both Small Business and Self Employment! Now, at the end of t
The book they cancelled comes out on Tuesday (opens the original)
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You may have noticed I’ve been quiet for a couple of months. But I have a good excuse: I’ve been finishing the book that’s been on my mind for 18 years.Subscribe nowOn Tuesday, my new book Crazy Successful comes out.Here’s the cocktail party version of the idea behind the book: the parts of your personality that other people criticise — the flitting between ideas, the obsessing over details n
3 things I'm doing right now to sell more of my book (opens the original)
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Turns out that self-publishing a book gives you a terrifyingly long to-do list. One so overwhelming for my ADHD-addled brain that I am now waking up at 4am, thinking “But what about instagram!”This is my excuse for not updating this Substack in 6 weeks, which ironically is partly about publishing the book.I am now 6 weeks away from the pub-date of 15 September for Crazy Successful: Defy conformity, create the extraordinary and there is still much to do.Good then, that I’ve had some nice successe
5 Secrets to a breakthrough bestseller [Free training] (opens the original)
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The average books sells just 300 copies.That’s a pretty depressing thought when you know how much effort goes into writing a book.I’ve written 3 bestselling non-fiction books published by Pearson and Vermilion over the last 16 years. My books have been translated into ten languages and my most recent book, F**k Work Let’s Play: Do What You Love and Get Paid For It, was WH Smith’s non-fiction book of the month. Last night, I ran a 75-minute class sharing all my experience boiled down into 5 ‘secr
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