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Craft on Tap, Growth Marketing for RIAs

Welcome to Craft on Tap: Growth Marketing for RIAs by Craft Impact. We're the dedicated marketing partner serving as an outsourced CMO + digital marketing team for RIAs. This pod combines industry expertise with a refreshing approach (and the occasional dad joke).

Podcast · By Craft Impact · American English · Official site

Indexed episodes, last 90 days
2
Latest publication
Aug 12, 2026
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Jul 20, 2026
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Latest episodes

  1. Episode · Aug 12, 2026

    Craft on Tap #35: Should I Try Google Local Service Ads to Get More Leads? (opens the original)

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    As more searches end in a Google AI overview instead of a blue link, Stephen Beach and Faustin Weber explain why Local Service Ads are worth considering for your RIA What makes Local Service Ads different from a standard Google Ads campaign Why these ads only fire for people already searching to hire an advisor The debt consolidation problem hiding inside "financial advisor near me" searches Using zip code targeting to steer ads toward wealthier prospects The ID checks, license verification, and

  2. Episode · Jul 20, 2026

    Your Firm's Website: AI Tools, Local Search, and What Actually Converts | Craft on Tap #34 (opens the original)

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    Stephen Beach and Faustin Weber of Craft Impact break down what RIAs should know about websites in 2026, including when AI-generated pages make sense, why local Google search still outperforms AI search for most advisors, and what it takes to convert high-net-worth referrals once they land on your site. 00:40 Websites as your firm's biggest marketing asset 04:20 The elephant in the room: AI-generated websites 05:40 Pros of AI site builders: cost, speed, and low commitment 08:10 Speed-testing new

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