Cracking the Code
Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show brings you the guests you want to hear from, covering contracting strategies, industry news, roadmaps to success and more!
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 27, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 5, 2026
Latest episodes
Combating the Leads Gap with Paid Social (opens the original)
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Are you generating enough leads? More importantly, are you handling the ones you get correctly? In today’s saturated market leads are harder to come by, customers are slower to spend, and the old approach of waiting for the phone to ring isn’t going to cut it. Enter paid social media. In this episode of Cracking The Code, Brad Barron sits down with Brandon Sommers, President of HVAC Launch, to talk about closing the lead gap and getting more from your marketing and sales process. Brandon shares
From Warehouse Cleaner to $4M in Sales (opens the original)
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Price objections at the end of a sales call are probably because you skipped the budget conversation that should have happened in the first ten minutes. Sales isn’t all about talent, it’s about process. The shops closing at a high rate right now aren’t the ones with the smoothest pitch; they’re the ones running the same disciplined steps on every call and every job. In this episode of Cracking The Code, Jason Walker sits down with Brad Barron to trace his path from shop warehouse cleaner to writ
Shop Tour: Inside the Operations Behind Long-Term Growth (opens the original)
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See what it looks like when a contracting business has the right people and systems in place to support long-term growth. We’re taking Cracking The Code on the road and going behind the scenes at Barron Heating & Air and how they’ve built a well-oiled machine. In this episode, Jason Walker joins Brad Barron for a full shop tour, getting an inside look at how the business runs from sales and dispatch to the fabrication shop. Brad shares how they approach inventory control, employee development, a
Is Your Contracting Business Sellable? (opens the original)
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Is your contracting business actually ready to sell? A smooth sale takes the right setup, a clear understanding of what buyers are looking for and the systems needed for a strong exit and handoff. In this episode of Cracking The Code, Jason Walker and Brad Barron sit down with Patrick Lange of Business Modification Group to talk about acquisitions, valuations and building a business buyers can believe in. Patrick explains why owners need to understand what their company is worth long before they
Inside the Culture of a $50M+ Contractor (opens the original)
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A strong culture is hard to prove. It shows up in the way people are led, trained, retained and connected to a purpose bigger than the work itself. In this episode of Cracking The Code, Jason Walker joins Brad Barron onsite at Barron Heating AC Electrical & Plumbing in for a conversation inside their production studio. They talk about the people-first foundation behind Barron’s $50M operation, from community impact and employee retention to leadership development, technician training, and clear
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