HeyJaredCPG Vibes
Co-Hosts Gavin Konkel and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going on in their lives and any current events.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 14, 2026
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- Earliest in this view
- Jul 31, 2026
Latest episodes
CPG Vibes - Episode 206- Category Reviews 103 (opens the original)
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This episode we're continuing our Category Review series! We have rising star in the retail industry, John Lane, from Raley's and Matt Williams, CEO and Founder of The CPG Collective. J John has led and leads several new product innovation strategies for Raley's and now oversees Frozen as Sr. Category Manager & Product Innovation. We'll get insight into how he and buyers look at category reviews - what they want to see from brokers and brands and what not to do. Matt has extensive knowledge in t
CPG Vibes - Episode 205 - Category Reviews 102 (opens the original)
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This week we continue our series on Category Reviews - prying knowledge out of industry veterans from all angles. Last week we touched on how soon a broker/brand should reach out, what buyers like to see and what they do or do not want to hear + much more! If you missed that episode - it's worthy of a Spotify or Apple Podcasts listen! This week we will capitalize on buying experience from Darren Viscount who has nearly 30 years of retail buying under his belt in various roles from Category Manag
CPG Vibes - Episode 204 - Category Reviews 101 (opens the original)
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This week on CPG Vibes, Wade and Gavin chat all things retail category reviews. We host a discussion with Kenny Hausmann of Fresh Thyme Market to get the buyer's perspective and Shawn Berg of SMB Marketing to hear the broker's side. Kenny brings nearly 20 years of retail buying experience and Shawn matches that with retail selling and analysis. We talk about what data buyers want to see, what level of communication is needed, how long your pitch should be, what can make you stand out and so much
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