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- Indexed issues, last 90 days
- 1
- Latest publication
- Jul 13, 2026
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- Earliest in this view
- Jul 13, 2026
Latest issues
I’m Back. (opens the original)
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In 1995, Michael Jordan sent a two-word fax to the world: “I’m back.” No press conference. No apology for the eighteen months he spent playing minor league baseball instead of basketball. Just two words, and the planet stopped.I haven’t posted here in a long time, long enough that some of you forgot you subscribed. I owe you an explanation, and along the way, the one thing every copywriter needs to understand about disappearing: there’s a fine line between mysterious and forgotten, and I walked
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