HeyJaredCopyranter Two Point Zero
Best Ad Critic In The World™, which is akin to being the best hockey team in Paraguay, but there it is. My hockey wrist shot is harder/more accurate than yours. Also a copywriter with 30+ years experience. I've won lots of awards. Who gives a flying puck.
- Indexed issues, last 90 days
- 24
- Latest publication
- Sep 30, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 27, 2026
Latest issues
IT'S BETTER IN SCANDINAVIAN COUNTRIES. (opens the original)
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Scandinavian women have the highest sex drive in the world. So it logically follows that Scandinavians make better, braver, sexier ads.Lately, brands and agencies are talking a lot about wanting to be “brave” with their advertising. Lots of talking, not much bravery.What’ is “brave” advertising? Well, I’ll tell you. It’s pushing the creative from “bland” and “expected” to “holy shit”, to “that
IT'S BETTER IN NEW ZEALAND. (opens the original)
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PREVIOUSLY: IT’S BETTER IN THAILAND (paid subs only).<img alt="" class="sizing-normal" height="854" src="https://substackcdn.com/image/fetch/$
IT'S BETTER IN THAILAND. (opens the original)
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Pre-Note: This begins a series where I tour the world, presenting countries that have been better at ad creativity than the Unites States in the 21st century. Upcoming this week: New Zealand and the Scandinavian countries.This is my job, not a hobby. Thus, the paywall. It only costs $3.33 a month, less than a pumpkin spice latte.<input class="button primar
Miscellaneous Shite Weekend (#47). (opens the original)
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If I could charge less than $3.33 a month, I would. Buy a subscription. Your life will be at least $5 a month better if you do.1. Mr. “Potatoe” Head.<div class="captioned-image-container
The Brits Are Better Copywriters Than Us Yanks (part 7, last part). (opens the original)
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This is the 1,091st article I’ve published since I started this Substack in November, 2021.Go here to see Part Six of this series, where you’ll also find a link leading to parts One-Five. Creatives of any kind, I am not being hyperbolic when I say: These seven collective posts are the best creative lesson on the Internet. I know, because in the last 20 years, I’ve seen basically everything ad creativity related.Sorry free subscribers, this valuable series, like all my creative se
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