HeyJaredCopper State of Mind: public relations, media, and marketing in Arizona
The best PR podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their public relations, media, and marketing campaigns.
- Indexed episodes, last 90 days
- 3
- Latest publication
- Aug 20, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 10, 2026
Latest episodes
PR Agency Uses Fake Personas to Pitch a Real Journalist (opens the original)
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Reporters are often inundated with automated, irrelevant email pitches. But how far is too far when using automation to secure media coverage? In this episode, we discuss a recent, troubling scandal where a PR agency used AI-generated personas of non-existent PR reps, complete with fake names and headshots, to pitch stories on behalf of their clients. One journalist, Maggie Harrison Dupré, uncovered the deception and documented it in a long and detailed article in Futurism — probably not the pub
What It Takes to Build a World-Class Company Culture (opens the original)
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It's easy to assume that writing a mission statement, hanging a manifesto in the breakroom, or hosting a casual Friday is enough to establish a strong company culture. However, true culture is much harder to define—it's both an identity and a set of shared practices built on daily actions, stories, and genuine interactions. In this episode, Abbie Fink and Dr. Adrian McIntyre discuss what culture actually looks like in a business setting. Inspired by a recent cruise vacation, Abbie shares how obs
Youth Sports Sponsorships: A Marketing Strategy for Local Businesses and Families with Mandy Holmes (opens the original)
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Abbie Fink and Adrian McIntyre chat with Mandy Holmes, founder of Sponsor My Athlete , about how parents can turn their children's passion for sports into a lucrative opportunity through local business sponsorships. Mandy shares insights on building brand partnerships, legal and financial considerations, and how these strategies can extend to arts and other activities. Whether you're a parent, a small business owner, or interested in community engagement, this episode highlights a powerful grass
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