HeyJaredCooking Up GTM
Where you will find weekly GTM strategy and operations "recipes" and tips to help you cook up some amazing growth for your B2B tech company.
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- Sep 18, 2026
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The mistake GTM Teams are making with AI is very familiar… (opens the original)
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This week, Charlie and I were talking about where agents “sit” within our existing GTM ops framework and trying to rethink the whole thing before our team offsite next week. 😅And it was yet just another reminder of just how important “the foundation” is before you even attempt to layer on AI or build agents for GTM.And you likely hear it a lot. From us especially.“You need to build or fix the foundation.”“You can’t add AI on top of messy data.”But some might still be thinking.Well, what is “the
Why you need to copy our GTMOps roadmapping tool (opens the original)
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One of the best parts about access to AI has been how quickly we can spin up tools and processes that help us internally at CS2.And the most recent tool we created, I feel like, could benefit any ops team - even a team of one! That tool is our roadmapping and hours planning tool.At CS2, we use a retainer model with clients where they sign up for a specific range of hours that we can use per month. This range is typically dependent on the budget of the team and translates pretty well to how many
I accidentally vibe coded a CRM that works (opens the original)
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Hi there! Build v.s. buy must be on every ops person’s mind right now. This week I received this newsletter (via Sarah the co-author) on building versus buying martech.And then, Charlie told me he was going to write the following post below.I definitely agree with most of the thoughts in the post below, and I think Charlie’s story will also prove the answer about a CRM unanimous.So I will give it away to Charlie now…After months of warning people
GTM Ops lessons I have learned the hard way, so you don’t have to. (opens the original)
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Hey there! 👋🏻Last week I talked about how to measure your success and why it shouldn’t be about how hard you work.Although this wasn’t my typical “how-to” guidance, it really resonated with some folks!I am also very heads down on the business and how we approach our work and continue to be the best team of GTM Ops and AI consultants our clients will ever work with.I am pretty confident we are close, but of course, as a product made up of humans and not a piece of te
I had the wrong measurement of success for myself (opens the original)
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Each week I aim to make this newsletter informative and tell you what to do. Especially with GTM AI.But this week, I am going to share a personal story, and my advice is going to be around HOW to approach your work.I will start with a little bit of insight into how I got to the lesson I want to share.All of you probably know that my husband (Charlie) and I both run our agency CS2 together.And we are also parents of a newly 7-year-old and a 3.5-year-old.Our 11 years of running CS2 have been a ver
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