Conversion and analytics solved
Conversion mysteries, solved. Ivan Pika, CRO consultant with 140+ clients and $11M+ in revenue impact, breaks down real conversion problems and analytics challenges. Learn the frameworks that diagnose drops in hours, build bulletproof tracking, and turn data into revenue.
- Indexed episodes, last 90 days
- 1
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- Aug 15, 2026
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- Aug 15, 2026
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Eight changes, zero tests (opens the original)
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Almost nothing on the internet was A/B tested. Not the button you clicked to start this, not the headline that made you click it. Somebody decided, somebody shipped it, and the number moved or it didn't. Most people doing that feel slightly guilty about it — like there's a proper version of this job they're not doing. This episode is about where the line actually is between fixing something and guessing, and how to find out in twenty minutes whether the test you're about to run has already been
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