HeyJaredConversations That Convert
A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
- Indexed episodes, last 90 days
- 8
- Latest publication
- Sep 24, 2026
- Audience
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- Earliest in this view
- Jul 7, 2026
Latest episodes
THREE JOURNEYS OF BUILDER AND REMODELER GROWTH (opens the original)
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Three builders reveal exactly how to grow a construction business, with real margins, real numbers, and no fluff. THE BUILDERS: → Kelly Anderson, Ironwood Custom Builders (Salt Lake City)→ Jason Radford, Radford Building Company (Durham, NC)→ John Van Laeugen, Joe's Carpentry (Ontario, Canada)→ Russ Stephens, Association of Professional Builders THE NUMBERS: $67,000/year from paid pre-construction estimating 3% to 9% net margin in 12 months $1.7M to $2.95M in one year 90% of builders miscalculat
Stop Chasing Leads Automate Your Remodeling Pipeline with Eric Fortenberry from Jobtread (opens the original)
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STOP CHASING LEADS Rick Storlie and Eric Fortenberry (founder & CEO of JobTread) reveal how construction CRM software plus Render's LiDAR scanning tech turns a cold lead into a priced budget in under an hour. THE PROBLEM: → 10 hours per lead to build a scope and budget→ Close 5 of 10 leads? That's 50 hours gone→ A full work week wasted before a contract is signed THE ECOSYSTEM: Project Qualifier Tool captures scope on your website Homeowner runs a Render LiDAR scan (or skips it) Scan data pushes
Inside the SORCI Report: Benchmarks, Margins, and AI for Custom Builders (opens the original)
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Russ Stephens of the Association of Professional Builders breaks down this year's construction industry statistics with Rick. THE MARGIN NUMBERS: → Referral-heavy builders post lower margins, not because of the leads themselves→ Top performers reinvest 3-4% of revenue into marketing→ 25% gross margin needs roughly a 33.3% markup, with a 15% fixed expense ratio→ Owners should target 5% of revenue as market-rate salary BACKLOG AND STATUS: Healthy backlog = 1-2 years of signed, deposited work A lon
How to Make Your Website Visible for AI Search Results (opens the original)
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Rick sits down with Muhammad Rohan, BLC's in-house search specialist, to break down generative engine optimization and why AI recommendations now matter as much as Google rankings. THE BIG SHIFT: → Top-of-funnel searches dropped 25% in 4 years→ 75% of AI Overview citations still come from top-12 organic results→ AI now narrows a homeowner's shortlist before they pick up the phone SEO vs AEO vs GEO vs AIO: SEO → ranking in traditional blue links AEO → winning short, direct-answer spots GEO → gett
The 25% Upsell: How Offering Home Improvement Financing Drives Larger Projects with Larry Collins (opens the original)
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THE 25% UPSELL: HOW OFFERING HOME IMPROVEMENT FINANCING DRIVES LARGER PROJECTS Larry Collins of HFS Home Improvement Loans joins Rick to explain why remodelers who offer financing to customers close bigger, more profitable jobs. THE CORE INSIGHT: → Homeowners spend about 25% more once they see an affordable monthly payment→ Almost no remodeler asks a lead if they're paying cash or financing→ That one missed question is costing contractors real project size HOW THE LOAN WORKS: Rates from 7.89% to
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