HeyJaredContrary to Popular Opinion
Created by Vuja Dé Digital, Contrary to Popular Opinion brings you provocative topics and novel perspectives around leadership, business, and marketing.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 17, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Is AI Making Media Buyers Obsolete? Here's the Truth. (opens the original)
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AI is changing media buying faster than most marketers can keep up with. Meta, Google, and The Trade Desk are automating campaign setup, shrinking targeting controls, and making decisions in seconds that used to take media buyers hours. So does that mean brands need less expertise, or does it make experienced media buying and strategic guidance more valuable than ever? In this episode of Contrary to Popular Opinion, Todd Juneau and Kelly Maguire break down what AI actually improves in digital ad
The New Rules of Search in the AI Era (opens the original)
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AI search is changing how brands approach SEO, paid search, AEO, GEO, and Google Ads strategies. In the final installment of this three-part Contrary to Popular Opinion series, Todd Juneau and Kelly Maguire sit down with organic search leader Tanner Zoromski and paid search strategist Fernanda Ford to explore how paid search and organic search now operate within one connected search ecosystem. As Google AI Overviews expand, zero-click searches increase, and conversational search replaces traditi
AI Changed How Customers Buy. Is Your Brand Ready? (opens the original)
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Search isn't a list of links anymore, and brands that don't adapt are going to disappear from the customer journey without ever knowing why. In part two of this three-part SEO/AEO/Paid Search conversation, Todd Juneau and Kelly McGuire sit down with organic marketing expert Tanner Zoromski to break down how AI Overviews, personalized results, voice search, and conversational shopping are changing the way people find and choose products. They get into why fewer website visitors can actually mean
The Real Reason Your Organic Traffic Dropped 80% (opens the original)
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Google is processing more searches than ever, yet most brands are watching organic traffic drop 30 to 80 percent. Todd Juneau and Kelly McGuire sit down with search expert Tanner Zoromski to explain why both things are true, and what AI overviews, Google SGE, ChatGPT, and Gemini mean for SEO, GEO, and AEO in 2026. This episode covers technical SEO fundamentals, search intent, the real impact of AI overviews on organic traffic, how Reddit and YouTube now shape AI search results, whether GEO and A
Your Attribution Model Is Probably Wrong - Why Marketing Mix Modeling Works (opens the original)
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Todd and Kelly address why your attribution model is probably wrong and why media mix modeling works. They explore how you can correlate whether media investment is genuinely driving business outcomes. They address the difference between correlation and causation, explain why platform reporting alone can create a distorted picture of performance, and explore how media mix modeling can help leaders make better decisions with imperfect data. The discussion also speaks to when a business is ready t
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