Content Wars
Content Wars is the battle-ready podcast for B2B marketers, executives, and thought leaders who refuse to hide in the bunker. This is a war for attention—every word, post, and video is a weapon. The companies that win aren’t just selling products—they’re owning the conversation.
- Indexed episodes, last 90 days
- 2
- Latest publication
- Sep 8, 2026
- Audience
- Checking…
- Earliest in this view
- Aug 17, 2026
Latest episodes
Why AI Video Won’t Save Your B2B Video Strategy | B2B Podcast - Content Wars EP22 (opens the original)
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A lot of companies are asking the same question about video right now: can’t we just use AI? In Episode 22 of Content Wars, we break down where AI actually helps B2B content and where using it starts to create a much bigger problem. We talk about fake customer stories, AI-generated executives, manufactured facilities, scripted thought leadership, and why the ability to create something does not automatically mean you should. We also look at the places where AI can genuinely make video production
Building a Content Culture: Why Some B2B Teams Create and Others Can’t | B2B Podcast - Content Wars EP21 (opens the original)
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A lot of B2B companies say they want their experts creating content. The problem is their organization was never built to make that happen. In Episode 21 of Content Wars, we compare two remarkably similar companies with completely different approaches to content. One marketing team has to tiptoe around subject matter experts and ask for participation like a favor. The other can call an expert, put them on camera 15 minutes later, and walk away with valuable content. We break down what creates th
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