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A deep dive into media, content, storytelling, and the creators shaping culture.
- Indexed issues, last 90 days
- 2
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- Aug 19, 2026
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- Aug 13, 2026
Latest issues
The Kyle Experiment Begins (opens the original)
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Thanks for following Content This. I’ve launched a new publication, The Kyle Experiment, focused on one of the most interesting media stories happening in Australia right now: what happens when Kyle Sandilands builds a media business around himself. I’ll be following it as it unfolds.The Kyle Experiment - Subscribe
You buy Kyle, it’s the only way you get Kyle (opens the original)
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When barrister, Scott Robertson SC, told the Federal Court in April that “if you buy Kyle, you get Kyle,” he was defending a single proposition: that the on-air persona ARN Media had paid for was inseparable from the man. The argument was never tested. ARN and Kyle settled in June.The line outlived the case as Kyle’s new business model. If you want Kyle now, you literally have to buy Kyle: $99.99 a year, on his own app, hard paywall, no free tier and no monthly option.I subscribed immediately.Ky
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