HeyJaredConsumer VC
Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.Mike…
- Indexed episodes, last 90 days
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- Sep 8, 2026
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- Sep 8, 2026
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How Proper Good is Making the Soup Aisle Cool Again with Chris Jane (opens the original)
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"We're going to make soup in a pouch. Hear me out."That's how Chris Jane pitched his sister Jennifer on what became Proper Good. They launched in April 2020, scaled DTC through the pandemic, got a Shark Tank deal with Mark Cuban, and then did something almost no emerging brand does: skipped the natural channel entirely and launched national in Walmart.In this episode, Chris breaks down why that decision made sense on the math, what it took to get a Walmart buyer to underwrite a five to seven yea
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