HeyJaredConsumer Decoded
Consumer Decoded examines the consumer behind the trend with a focus on how agentic commerce will transform retail.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 20, 2026
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- Earliest in this view
- Jul 5, 2026
Latest issues
If Technology Keeps Saving Us Time, Why Don’t We Have More of It? (opens the original)
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I was at a conference this week when a panelist, asked how she used AI, instead talked about the overwhelm she felt trying to manage everything on her plate as a working mom. I completely empathized with her. I can remember the feeling of not being able to stay on top of it all, no matter how efficient I was, when my kids were younger. Later at that same conference, I found myself on-stage talking about quick commerce and agentic commerce and all that automation promises to take off our plates.
The Generation That Never Has to Settle (opens the original)
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This week was my older daughter’s last first day of school—she is beginning her senior year at college. My younger daughter is preparing to start her senior year of high school. This is a pretty monumental back-to-school for me—the last in which I will have a child at home going to school. But in reality, I have not done much back-to-school shopping in several years, and the preparations look nothing like they did when I was growing up. <a class="image-link image2 is-viewable-img" href="https://
The Next Great Consumer Companies Won't Think Like Retailers (opens the original)
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This week I was asked to welcome the new hires to my firm in an orientation session. Part of the session was a Q&A where I was peppered with questions about my experiences, advice for young professionals, and what it was like when I started out in my career. When I started my career, loyalty programs were creating an explosion of consumer data. For the first time, companies could observe individual behavior over time rather than relying primarily on demographics or focus groups. Suddenly, every
Browsing Isn't Going Anywhere (opens the original)
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My favorite thing to do on a Saturday morning, aside from sleeping in, is to read the newspaper—and it is not about the news. On the weekend, I am drawn to the articles on lifestyle, business and personal finance—things that give me new perspective and introduce me to the unexpected. Although newspapers are less popular today, consumers still love to explore in this same way whether by scrolling social media or browsing their local bookstore or mall. The way we browse has changed repeatedly over
Every Technology Creates a Different Consumer (opens the original)
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Last week I was driving to an event through rural NY when a large tree limb fell and hit my car. It was scary for a moment and did some pretty big damage to my car and my plans for the evening, but otherwise, I was fine. While I waited for a tow truck I had plenty of time to think about driving and the observation that younger consumers do not consistently have the same desire to drive that my generation did and the data supports that to be true. <a class="image-link image2 is-viewable-img" href
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