HeyJaredConquête
Allons à la rencontre de ceux qui font le marketing d'aujourd'hui et qui partent à la conquête de nouveaux marchés.On parle stratégies, canaux d'acquisition, organisation, budget…Animé par Jordan Chenevier. CMO @ GerminalGénérique produit par Alexandre Bellaich. Growth @ Germinal
- Indexed episodes, last 90 days
- 9
- Latest publication
- Sep 9, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Why Attention Is the New Moat in B2B Marketing (opens the original)
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To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- Most B2B marketers can't define what makes their brand magnetic. Trevor can and he calls it Aura. In this extract, Trevor breaks down why attention has become the most important resource in B2B marketing, what Aura actually is, and how Profound measures something that is more felt than tracked. He covers the three proxy metrics that matter, why
Outbound à l'ère de l'IA : le playbook d'ElevenLabs - (Jonathan Chemouny, GTM Eleven Labs) - Conquête #90 (opens the original)
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Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ Jonathan Chemouny dirige la partie Sales Development chez ElevenLabs pour l'Europe. Il vient du SaaS (Intercom, Salesforce) et il est l'un des premiers à avoir repensé ce que le rôle de SDR signifie dans un contexte d'IA. Dans cet épisode, il décortique le playbook outbound d'ElevenLabs : pourquoi le volume à tout prix est mort
How Ramp Runs Growth Like a Science Lab (George Bonaci - VP Growth @Ramp) (opens the original)
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To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- George Bonaci leads growth at Ramp, one of the fastest-growing fintech companies in the US. He comes from a background in biochemistry and synthetic biology research, which turns out to be exactly the right training for running growth at a company that treats every channel as an experiment. In this episode, George go deep on what it actually me
Comment structurer son go-to-market américain en 3 phases (opens the original)
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Pour recevoir nos stratégies marketing & growth par email : https://bullishbulldozer.substack.com/ Pour travailler avec Bulldozer - https://bulldozer-collective.com ▬▬▬▬▬ S'exporter aux Etats-Unis sans l'aval du board, c'est brûler de l'argent. Sandrine l'a vu des dizaines de fois. Dans cet extrait, elle explique pourquoi l'internationalisation n'est pas un projet marketing mais une décision de gouvernance, et ce qui arrive quand le COMEX ne porte pas le sujet dès le départ. Puis elle détaille l
The Rise of the Marketing Engineer (Trevor Pyle - Head of Marketing @Profound) (opens the original)
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To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com -- Trevor Pyle is Head of Marketing at Profound, the platform helping brands understand and optimize how they show up in AI search engines like ChatGPT and Claude. In this episode, Trevor makes the case that the face of marketing is changing faster than most teams realize. Answer engines are becoming the primary way people discover products and ma
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