HeyJaredConnected Communications
Connected Communications brings you all the latest trends and tactics from leading thinkers in the B2B technology space.Join your hosts from across the Proactive International PR team to hear their insights, learnings, and recommendations for those looking to enhance their…
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- Aug 24, 2026
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- Aug 24, 2026
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Agency vs In-House: which is right for your business? (opens the original)
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Should you build an in-house PR and marketing team or bring in an external agency? In this episode, we tackle one of the most contentious questions businesses face when considering their PR and marketing support. We examine the strengths and limitations of both approaches, from the brand knowledge and day-to-day access an in-house team offers to the specialist expertise, wider perspective, and additional capacity an agency can provide. Joining us to discuss the benefits of both approaches are ex
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