HeyJaredConfessions of an SEO®
When I started marketing my own media publishing company, I discovered my true passion - SEO. SEO stands for "search engine optimization" and it's how websites and other digital properties are set up and presented to search engines like Google, Bing, Yahoo, Youtube and more -…
- Indexed episodes, last 90 days
- 13
- Latest publication
- Sep 29, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 7, 2026
Latest episodes
Google May Never Announce Another Core Update - Season 6 Ep 39 (opens the original)
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Last week Google announced what looked like the snd SPAM update to run within less than 30 days from the previous one run in August 2026. What they didn't tell us was the Core update they ran between them from August 24th - September 8th. Through that lense it makes sense. Every SPAM update is NOT the same. Before a Core update it looks at specific items to remove them. After a Core Update Google looks for those who would make their sitemaps show a more recent change than the URL's own RSS feed
Relieve The Grid, Own The Answers - Season 6, Episode 38 (opens the original)
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September 22, 2026 is when we are unpack The VizzEx Citation Study Mid-study findings! OK, this week I thought it would be fun to run through all the Crawling System Chrome updates that are all related to mitigating THE SAME PROBLEM for Gemini - how much can they cut out of their own costs to render and extract information in 1.5 seconds or less. We're talking Chrome 149 through Chrome 153 which are coming faster and faster - Its even related to why our Search Consoles don't have data from the f
The Fork In The Road in Google Indexation (opens the original)
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Today I can share in a meaningful way what is going on in Google. Why all these "Crawled, not indexed" pages?? Here's why. There is a split in the pipeline between googlebot and googleother and I break it all down based on the server log studies I run every week. P.S. September 22, 2026 is when we are having a pre-Mastery training that starts on October 7, 2026. Mentioned in the show: Registration is open for the next cohort of the AI Visibility Mastery 12-month course. We are committed to the s
The Short Term Memory Issue and How It Will Impact Digital Marketing (opens the original)
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This week I heard some fabulous AI news. I promise you'll understand the good news. Context-to-Weights (C2W) Compilation , turning massive, expensive prompts into a tiny, static weight matrix, dropping the heavy KV cache entirely, and never paying the compute tax to re-read that context again. P.S. September 22, 2026 is when we are having a pre-Mastery training that starts on October 7, 2026. Mentioned in the show: Significant Breakthrough - C2W Registration is open for the next cohort of the AI
The SEO Identity Crisis - Doing The Same Thing Expecting Same Results (opens the original)
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Why are brilliant marketers choosing to watch their organic traffic slowly bleed out rather than learn how a LLM actually thinks? I think the main reason is Legacy SEO is no longer just a technical skill set; it has become a personal and professional identity. To tell a 20-year veteran that Google is no longer measuring their traditional "user signals" or "backlink hubs," but is instead performing raw, server-side Flash Extraction based on strict semantic hierarchy, is to threaten their entire c
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