HeyJaredConfessions of a Higher Ed Social Media Manager
Confessions of a Higher Ed Social Manager returns with new host Jenny Li Fowler! Tune in for the do’s, don’ts, and dynamics of the complex and challenging social media ecosystem.
- Indexed episodes, last 90 days
- 5
- Latest publication
- Sep 3, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 9, 2026
Latest episodes
Ep. 74: How to Create Impactful Social Media Collaborations (opens the original)
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Jenny talks with Isabella “Isa” Timiraos, Social Media Specialist at the University of Miami. Isa shares how organic collaborations and proactive community management on Instagram and TikTok drive immense brand growth, and they discuss the power of relationship-building, staying authentic, and experimenting with Gen Z trends.
Ep. 73: From Contact Lists to Storytelling Networks (opens the original)
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Jenny Li Fowler chats with Joel Renner, VP of Partnerships at MeetYourClass. Joel shares how higher education communicators can establish a campus storytelling network—a human infrastructure made up of champions, connectors, and contributors. They also discuss treating storytelling as an ongoing relationship network rather than a contact list, leveraging authentic organic social media over polished marketing, and how human trust, rather than software, breaks down institutional silos.
Ep. 72: LinkedIn, Are You Okay? (opens the original)
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Jenny explores the evolving landscape of professional networking with Alyssa Pulford, a community strategist at HeyOrca. Alyssa details her multifaceted role, which includes managing a daily newsletter and cultivating a highly engaged Slack community of power users who provide direct feedback to product teams.
Ep. 71: How ECU Built a Collaborative Communications Team Across Campus (opens the original)
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Jenny Li Fowler welcomes Jessica VanderKolk, a Public Communications Specialist at East Carolina University. The conversation centers on ECU’s innovative communications department structure, which utilizes a liaison model. Rather than being siloed in a central office, communicators are embedded directly within the colleges they cover. Jessica explains how this geographical proximity fosters deep collaboration, allowing for stronger relationships with faculty and staff and creating an environment
Ep. 70: Thinking Like a Viewer: YouTube Lessons from MIT (opens the original)
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Jenny sits down with Melanie Gonick, the senior video producer at MIT. Having managed MIT's YouTube channel since 2008, Melanie provides a unique historical perspective on the platform’s evolution from an early repository of raw video into the powerful search and entertainment engine it is today. Melanie shares actionable strategies for capturing viewer attention, emphasizing that successful production starts with thoughtful titles, optimized metadata, and eye-catching thumbnails. She highlights
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