HeyJaredConfessions of a Higher Ed CMO — with Jaime Hunt
Confessions of a Higher Ed CMO is like a conference in a podcast, offering a blend of professional wisdom, innovative ideas, and personal anecdotes.
- Indexed episodes, last 90 days
- 6
- Latest publication
- Sep 16, 2026
- Audience
- Checking…
- Earliest in this view
- Jul 8, 2026
Latest episodes
Ep. 113: The Decentralized Marketing Model: Letting Go Without Losing the Brand (opens the original)
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Jaime welcomes Lauren Griswold, Chief Communications and Marketing Officer, the University of Vermont, to discuss her bold decision to decentralize communications by re-embedding communicators into their respective colleges and divisions. Lauren shares why alignment and relationship-building matter more than strict organizational hierarchies, how MOUs help establish shared expectations with deans, and why higher education marketing must dare to be different in a sea of sameness.
Ep. 112: Leading Marketing in a Decentralized Unit (opens the original)
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Jaime Hunt sits down with Nathan Jorgensen, Chief of Marketing and Enrollment Communications Manager at Ohio State University’s College of Nursing, to explore the dynamic relationship between centralized and decentralized marketing teams, sharing practical tips for building trust with academic deans and faculty. Nate explains how simple visual aids can translate complex marketing strategies, discusses the balance of institutional branding with college-specific storytelling, and shares his passio
Ep. 111: Is Your Brand More Caring Than Your Campus? (opens the original)
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Jaime speaks with Kevin McClure, author of The Caring University and Professor of Higher Education and Chair of the Department of Educational Leadership UNC Wilmington. They explore the disconnect between rhetoric and institutional action regarding employee care, how workplace culture affects student support, and ways leaders can cultivate authentic organizational care beyond surface-level declarations.
Ep. 110: Clean Out Your Website Junk Drawer (opens the original)
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Jaime sits down with digital strategy expert Georgy Cohen to tackle the persistent problem of content debt in higher education websites. Comparing the cluttered digital ecosystems of universities to an overflowing junk drawer, Cohen explains how years of unchecked publishing have resulted in outdated, redundant, and fragmented content that degrades institutional brands and creates confusing user experiences.
Ep. 109: Navigating Generational Differences at Work and In Marketing (opens the original)
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Jaime welcomes Megan W. Gerhardt, a professor of management and leadership at Miami University. The conversation centers on challenging the stereotypes that often define our understanding of different generations in the workplace.
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