HeyJaredConcept Bureau
The patterns, models and strategies that rule the world. Read religiously by people at Google, Disney and Nike.
- Indexed issues, last 90 days
- 6
- Latest publication
- Sep 29, 2026
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- Earliest in this view
- Jul 29, 2026
Latest issues
Money and Magical Thinking (opens the original)
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I’ve spent a lot of time mapping the culture and future of personal finance, and I can tell you that beyond anything else - beyond sex and family and death - money is the most emotional topic for people.Specifically, money as it relates to debt. People in America don’t really have a problem with debt itself, but they do have a very big problem when that debt forces them to ask others for help.The story of money in America has always been a story of magical thinking. The promise of the gold rush,
How to Craft Your Information Diet as a Brand Strategist (opens the original)
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A few months ago, my partner Jean-Louis gave a live lesson on Crafting Your Information Diet As A Brand Strategist. It’s an important talk, especially for a time like right now, when everyone is being fed the same information and the quality of insights in our industry is regressing to the mean.This lesson is “a bit of a fire hydrant”, so we’ve also turned it into a detailed guide below. Watch the video, then read the guide to slow it all down and turn the ideas into steps you can follow. The gu
The New Clean, The New Dirty (opens the original)
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<img alt="" class="sizing-normal" height="819" src="https://substackcdn.com/image/fetch/$s_!XALw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd716c209-bc33-4d88-ac6c-d74c90192639_3046x1714.j
Desire Is Moving Into New Territories (opens the original)
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<img alt="" class="sizing-normal" height="1165" src="https://substackcdn.com/image/fetch/$s_!w9Dw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d3bcd0d-dbcc-4b0a-809e-d7ae25780f01_1600x1280.
Create A Space That Changes People (opens the original)
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For this episode of Unseen Unknown, we’re talking about meaningful spaces and how to create them. I study culture for a living, but a big part of my work has become a matter of creating spaces where people can indulge in one another. It’s not easy to create the perfect pocket of time where people feel safe enough to be vulnerable, but if you can do that, you create a very strong before-and-after effect. People go into that space one person, but they emerge from it another. The lion’s share of cu
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